Adam Hay-Nicholls has written print and online editorial, advertising and comms materials, and video content for brands such as Tommy Hilfiger, Group Lotus, McLaren Automotive, Coca-Cola and Red Bull. He has managed a host of brands as an in-house PR manager, agency director and freelance practitioner. He has also co-developed advertising campaigns for Formula One sponsors, and has devised and directed magazines for several automotive and F1 marques.

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